Naturally Network at The SFA Winter Fancy Faire*
JANUARY 11 - 13, 2026 | SAN DIEGO CONVENTION CENTER + DOWNTOWN SAN DIEGO | Booth Location #4337
Naturally Network is excited to partner with the Specialty Food Association for Winter Fancy Faire*, the industry’s first major event of the year and a bold, reimagined specialty-food experience. This new format blends immersive tastings, curated discovery moments, interactive learning, and a campus-style layout that stretches across downtown San Diego. Through the show floor and the Winter Fancy Faire* Tasting Trail, attendees are invited to explore, taste, and connect with the makers shaping what’s next in specialty food.
Naturally Network Pavilion
Come experience the Naturally Network Pavilion, where we’re bringing together a standout group of emerging, mission-driven brands ready for discovery! This high-visibility location is the place to be for buyers, retailers, distributors, media, and trend watchers to explore new products, meet founders, and get inspired by what’s next in specialty food. If you’re looking for fresh innovation and authentic stories from founders across our chapters, don’t miss this!
Naturally Network Booth (#4337)
While you’re there, make sure to stop by our Naturally Network corner booth to say hi to the team, learn more about our programs, and connect on partnership opportunities. We’ll be onsite all show long supporting brands and helping facilitate discovery moments across the Pavilion.
[PANEL] Bridging the Gap: How AI Is Transforming Buyer-Brand Relationships
Monday, January 12, 1:15pm - 1:45pm
AI is rapidly changing how buyers discover products and how brands communicate their value. This session explores how AI can streamline pitches, improve product-retailer fit, and strengthen on-shelf performance, offering a practical look at how technology is reshaping the buyer-brand relationship and what it means for emerging brands today.
Featuring: Kelli Howard, Senior Director, Brand Strategy at SPINS
Wayne Bennett, Senior Vice President, Retail at RangeMe
Cheryl Yarbrough, Vice President of Partnerships at New Nexus Group
Events We’re Excited About
From January 10-12, attendees can explore downtown San Diego restaurants, retailers, and cafes featuring dishes and products from SFA member brands. A first-of-its-kind experience woven throughout downtown San Diego.
The iconic sofi Awards, honoring excellence in specialty food for over 50 years, will take place at Winter Fancy Faire* 2026.
Winners will be revealed live on January 12 from 4-6pm, North Star* Stage, Ballroom 20A
SFA’s New Member Party (Invite Only)
January 10, 5 - 7pm (location tbd)
First Night Celebration
January 11, 4 - 6pm, Gallagher Sq at Petco Park
Don’t miss the annual Trend of the Year announcement, a crowd favorite highlight signaling what’s ahead for the full year. Includes a high energy celebration to welcome the industry to San Diego.
January 11, 6:30-8:30pm, Puesto at the Headquarters (walking distance from the Convention center)
Your ticket registration will get you:
🍹Puesto freshly crafted margaritas & chef-driven tacos 🌮 (all that your heart desires!)🎤 BevNET Media Taste Radio Live Activation – Meet Ray Latif and snag a chance to spotlight your brand on Taste Radio! 🎙️
🤝 Networking with Buyers & Industry Leaders – Have convos that can transform your brand's future.
Attention Brands:
Sign up to demo IMMEDIATELY! Limited to the first 15 brands that register. Just $200!
BevNET CPG Media will be on site with a live media activation. Your brand will be interviewed 1x1 by Ray Latif, Producer and Editor of Taste Radio.
Innovation & Learning Sessions
Across the show, attendees can join trend focused education, maker-forward workshops, culinary discovery moments, and buyer insights programming (full schedule coming from SFA)
Anti-Harassment Disclaimer
We are grateful for SFA’s partnership and support in creating a safe, inclusive, and positive environment for all. We are working to cultivate a prosperous high-integrity CPG and retail ecosystem that creates health, joy, and justice for all people while regenerating the planet. Join us in modeling the changes we want to see in the world. Please review this statement because as part of your participation in our events, you are agreeing to the following statements:
I agree to treat all registered participants, staff, and vendors with mutual dignity and respect, regardless of race, gender, religion, political opinion, ability, sexual orientation, marital status, or age.
I agree that harassment of any kind will not be tolerated. Every participant of the SFA Winter Fancy Food Show has a responsibility to foster a harassment-free environment.
I agree to honor the values upon which the SFA Winter Fancy Food Show is built on: equity, integrity and transparency.
I understand that my actions have consequences; and if I act against the statements agreed to above, SFA has the right to remove me permanently from the event and refuse my entry to future events.